Activision and Bungie Announce First-of-its-kind Partnership with Red Bull
Red Bull Air Force Elite Skydiving Team to Jump into Destiny Launch Event in Bellevue on September 8th
Activision and Bungie today announced a partnership with Red Bull that begins with a unique collaboration for the launch of Destiny, the most pre-ordered new video game IP of all time*, which releases worldwide on September 9th.
To celebrate the upcoming launch of the game, a member of the Bungie development team will perform a coordinated skydive with an OpTic Gaming Performance Coach Mike “Flamesword” Chaves and the Red Bull Air Force on Monday, September 8th. Afterwards, the jumpers will join fans at the Destiny launch event and be among the first in the world to play the game.
“We love Red Bull’s passion for adventure and exploration and are excited to kick off this partnership with the launch of Destiny,” said Pete Parsons, COO at Bungie. “As partners, we can’t wait to see what awesome moments we dream up together.”
Red Bull will create and develop premium programming to bring to life the launch events for audiences worldwide. A three-part web series, “Destiny Drop Zone: OpTic Gaming Take to the Sky,” will take viewers through the jumpers’ journey as they prepare for and perform their high-flying experience. The first video of the series will debut the week of September 7th on the Red Bull ESPORTS Channel on YouTube, featured on the Red Bull Channel on YouTube and also on RedBull.com/eSports.
The web series is just one part of this dynamic Destiny launch collaboration, which also includes: Red Bull integration into Destiny’s Planet View experience created with Google technologies,Red Bull midnight launch activities at select Walmart GameCenters nationwide, and Destiny games featured in Red Bull college campus programs.
About Destiny
From Bungie, the creators of Halo®, and Activision, the company that brought you Call of Duty®, comes Destiny, an epic, action-packed adventure set in a familiar but mysterious universe. Players are cast as Guardians of the last city on Earth, who will explore the ancient ruins of our solar system from the red dunes of Mars to the lush jungles of Venus. Able to wield incredible power, gamers must battle humanity’s enemies and reclaim all that was lost during the collapse of mankind’s Golden Age. In a story-driven universe, Destiny unfolds through grand talesand epic adventures by immersing players in a bold new universe filled with cooperative, competitive, public, and social activities, all seamlessly connected. Destiny is rated T for Teen by the ESRB (Animated Blood and Violence) and will be available globally on September 9th for the PlayStation®4 computer entertainment system, PlayStation®3 computer entertainment system, Xbox One, the all-in-one games and entertainment system and Xbox 360 games and entertainment system from Microsoft.
For more information, visit www.DestinyTheGame.com. For exclusive updates, follow the official Destiny social channels at www.facebook.com/DestinyTheGame and @DestinyTheGame on Twitter, and interact directly with the developers at www.facebook.com/Bungie, @Bungie on Twitter and www.Bungie.net.
*according to global retailer GameStop
