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BRITISH ACADEMY GAMES AWARDS: NEW CATEGORY FOR 2018


The British Academy of Film and Television Arts (BAFTA) has announced today that it will introduce a new Game Beyond Entertainment category for the British Academy Games Awards in 2018.

The new category will recognise the best game that capitalises on the unique and maturing medium of games to deliver a transformational experience beyond pure entertainment – whether that is to raise awareness through empathy and emotional impact, to engage with real world problems, or to make the world a better place.  Entries in this new category will be judged solely on content; its emotional impact, thematic fit and innovative use of the medium to explore and deliver impactful messages.

BAFTA reviews its Awards each year, to ensure that they remain relevant and reflect the ever-evolving landscape of the industry as a whole. The British Academy Games Awards rewards excellence in gaming and encompasses every element of games, highlighting the accomplishments of the games industry over the previous 12 months.

Any game released in the UK is eligible to enter multiple categories within the Awards, a full list of which can be found on the BAFTA website.

For the new Game Beyond Entertainment category, entrants will be required to supply a short supporting statement (max. 4000 characters) clearly identifying the game’s agenda and demonstrate how this was realised in the game.

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